Would you agree when I say that Fashion is an instant language? If yes, then I bet you would also nod your head to the fact that Fashion is a beautiful form of politeness and good manners. Fashion is as important for kids as for grown-ups. Why should they be exempted from being well-dressed and looking good?
Few days back I wrote a post talking about Junior Fashion Week AW 17 happening in Kolkata on 2nd and 3rd September. Kid’s fashion has seen a steep upward trend as more and more brands are coming forward to make your child look and feel beautiful.
Brands associating with Junior Fashion Week AW 17
The four super trendy brands to look forward to during this year’s JFW AW 17 are:
Lil Angels, as the name suggests believe that the joy of dressing is an art and are known to design exceptionally beautiful fairy dresses. This time at the Junior Fashion Week AW 17, they are coming up with a brand new collection that has never been witnessed before.
Their new collection is a tribute to mother nature and the colours used in this collection is inspired from nature’s elements. Exciting right? Fashion is an art and Lil Angels are staying true to this saying by coming up with a collection that is enthused by everything that we see around us.
Co-owners of Lil Angels: Nikita Dhandhania and Gunjan Sonthalia
What they have to say about their JFW AW 17 collection: “We have depicted mother nature’s vibrancy and are using prints and embroideries of giraffe, hippopotamus, deer and flamingo, etc. The beauty of the natural world lies in the details and the same is true for our collection. Also, we have ensured that our creations provide the same level of comfort and joy which nature provides us with.”
A-First believes that great things always come when you step out of your comfort zone. A-First is also coming up with a never-witnessed-before collection for JFW AW 17. The collection is named ‘Uptown Collection’ which is a carefree collection for the contemporary kids of today’s generation.
A-First’s collection is inspired by the everyday joyous experiences of our life like holidays, colourful candy bars and the likes. Their entire collection is made with eco-friendly fabrics and is stitched to perfection.
Ajay Sultania from A-First says: “We wish to thank Junior’s Fashion Week and their whole team to put this event together that has allowed us to showcase our collection to a broader spectrum of the kid’s apparel market.”
JFW and USPA came together for the Junior Fashion Week SS 17 and here they are now again to rock JFW AW 17. USPA is coming up with a preppy and updated collection this time which offers a jovial attitude and contemporary elegance to the designs.
Mr. Alok Dubey from USPA says: “U.S. Polo Assn Kids has always been an integral part of our brand and we are pleased to associate with Junior’s Fashion Week. The creative and youthful nature of this show is a good platform to showcase our kid’s collection. Rooted in the brand’s American origin and polo collection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues and whites highlighted with stars, stripes and dot prints. It’s always a pleasure to see kids wearing our traditional and preppy collection and we look forward to a great response from the show. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great line for our junior models.”
4. Doodler Apparels
Doodler Apparels is an experiential brand which will engage, interact and entertain with flair and style. Super amazing right?
Kalyan Bhose, MD and CEO of Doodler Apparels say: “We are pleased to be associated with Junior’s Fashion Week. The innovative and youthful nature of this show is a good platform to showcase our kid’s collection. Showcasing our junior’s collection at JFW will sure help us grow. We are excited about the event and extend our gratitude towards the entire Junior’s Fashion Week team for coming up with an event like no other. We believe together we can change how the world perceives children fashion. We look forward to a great event and a long-term association.”